Photo: Amway Business Owners (above and below) participate in local volunteer projects.
The world’s largest direct selling company wants to build the world’s largest volunteer force.
Amway Corp. is kicking off a global initiative known as #AmwayVolunteers to highlight the volunteer efforts of its employees and Amway Business Owners, or ABOs, who number more than 3 million worldwide. With that kind of volunteer base, Amway can afford to set some ambitious goals, and it has. The No. 1-ranked direct selling company is gunning to build the world’s largest volunteer force by 2019, when Amway will celebrate 60 years in business.
The concept is simple: ABOs sign up to participate by taking an online pledge to “be the change” in their communities and help people live better lives, specifying what that might look like for them. The next step is to take action and volunteer through the organization or cause of their choice. Finally, the company encourages individuals to share their experiences on social media using #AmwayVolunteers.
“We value the passion and volunteer efforts of Amway Business Owners and Amway employees that are making a dramatic impact in their local communities,” said Jeff Terry, Global Head, Amway Corporate Social Responsibility. “#AmwayVolunteers showcases their individual works, on a global scale, in an effort to create the world’s largest volunteer community by 2019.”
This new undertaking broadens the scope of Amway’s grassroots volunteer efforts, and joins the Nutrilite Power of 5 Campaign—fighting childhood malnutrition—as the company’s primary CSR focus.