Amway Recognized for Best Engagement Strategy at Innovation Management Awards

Amway, the No. 1 direct seller in the world, was recognized as a leading innovator at the 2017 Innovation Management Awards, hosted by IdeaScale, a crowdsourcing and innovation software provider.

Ada, Michigan-based Amway was the winner in the category of Best Engagement Strategy. This competition category recognizes the IdeaScale community that detailed the most creative engagement campaign to generate participation in the IdeaScale community. In this case, not only did Amway exceed all of its engagement goals, the company is pioneering a translation strategy that marries dynamic translation with human verification.

Since launch, 88 percent of Amway markets have registered Amway Business Owners (ABOs) on the site. That means that ABOs from more than 100 countries and territories, speaking over 60 languages, shared ideas and insights that help drive Amway innovation.

“What I find most impressive about Amway was how well their strategy embodies the best practices of open innovation where good ideas can come from anywhere and are most powerful when they can combine with others,” said Rob Hoehn, CEO and co-founder of IdeaScale. “Their program will surely benefit from maximizing the points of connection.”

IdeaScale is the largest cloud-based innovation software platform in the world with more than 35,000 customers and 4.5 million users. The software allows organizations to involve the opinions of public and private communities by collecting their ideas and giving users a platform to vote. IdeaScale’s client roster includes industry leaders such as Citrix, Marriott Vacations Worldwide, NASA, the National Cancer Institute and Princess Cruises.