Amway took a cue from customers on a new video showcasing the company’s eSpring product.
The eSpring line of water treatment systems is one of Amway’s top sellers, and the subject of a popular online video demonstrating its purification prowess. The short clip shows the eSpring system filtering sticky-sweet cola into what appears to be crystal-clear water.
The popularity of this simple experiment prompted the company to conduct its own, in a video featuring Rob Missman, Product Engineer at Amway. “While we do not recommend you try this at home, it is an impressive demonstration we are happy to conduct to show the eSpring system’s performance when filtering contaminants,” said Missman.
Customers are not the only ones taking note of eSpring. The system’s quality and performance have been recognized by a number of third parties, such as product testing and certification firm NSF International and the Water Quality Association. In October, market researcher Frost & Sullivan named Amway “Asia Pacific Water Treatment Company of the Year” for the seventh consecutive year.
These hard-earned accolades can help a company promote its products, but sometimes the best validation—and marketing ideas—come from the customers themselves. Just ask Amway.
