In the 10th annual Internet Retailer Top 500 Guide, Amway North America has once again landed the No. 1 spot in the Online Health & Beauty Sales category. Propelled by its best-selling NUTRILITE® and ARTISTRY® brands, the direct selling giant has held the top honor for the 10 consecutive years since the ranking began.
The evaluation—based upon 2012 web sales, research conducted by Internet Retailer and some information provided by the retailers—also ranked Amway North America No. 32 for overall 2012 web sales. Internet Retailer estimates that web sales for Amway North America amounted to $1 billion in 2012. Amway reported a total of $11.3 billion in worldwide sales last year, making it the No. 1 direct selling company in the world.
Tanios Viviani, Amway’s Regional President of The Americas, says the ranking testifies to the dedication of Amway’s Independent Business Owners (IBOs), as well as the appeal of the company’s business model. “Amway offers a low-cost, low-risk opportunity for people to get into business for themselves by selling high quality products and sponsoring others to do the same. Our model is clearly relevant in today’s e-commerce world, moving more health and beauty product than any other online retailer,” said Viviani.