Amway officially opened the doors to its newest experiential facility, the California Business Center (CABC), on April 19. The new facility, located in Buena Park, will empower Amway Independent Business Owners (IBOs) with resources for better business building.
The CABC is a dynamic, high-impact experience center that offers flexible meeting spaces, training and demonstration areas, product and sampling zones, an Amway historical gallery, and in-store purchasing options for IBOs, including Amway’s high-quality products from its leading nutrition, beauty and home brands.
Amway Engineering and Facilities partnered with Tom Rakestraw Architects of California to develop the CABC as an expansion of Amway’s Center for Nutrilite Experience. The two experiential Centers now occupy the shared space. The location was originally home to Amway’s first Nutrilite facility, which opened in 1948.
“Amway is committed to supporting its Independent Business Owners through a variety of touchpoints as they start and grow their businesses,” said Jim Ayers, Managing Director, Amway North America. “We are excited to announce the opening of the California Business Center as a part of the ongoing investment in our IBOs, building credibility for their businesses and helping them achieve their goals. Having a physical space to experience all facets of our business opportunity—meet, train, demo and purchase product—is a tremendous value that we’re proud to now deliver on both coasts through the new facility as well as our New York Business Center at Citi Field.”
Contact the CABC for more information about hours of operation and available tours for the public.