Hispanic Heritage Month runs each year from Sept. 15 through Oct. 15. This year, in celebration of the observance, Amway has partnered with broadcast networks Discovery en Espanol and Discovery Familia to create a campaign—“Momentos de Calidad” (“Quality Moments”)—to encourage Hispanics to share those special moments of growing up in Latin America.
Amway reported, “Amway, Discovery en Espanol and Discovery Familia promoted a contest online asking people which memories from growing up in Latin America they yearned for. Mariela Sanchez, 28, from Kissimmee, FL, shared the first ‘quality moment’ that came to mind: seeing her whole extended family, grandparents, siblings, uncles, and cousins, around the dinner table on Sundays.”
Followed by a Discovery crew and with her husband and two daughters by her side, Mariela toured places like the Basilica de Guadalupe and the archaeological site in Teotihuacan. Some of her experiences at parks, plazas and markets in Mexico were captured on video and can be seen in three 60-second segments on Discovery Espanol and Discovery Familia during Hispanic Heritage Month.
“We are thrilled to participate in this very important celebration for Latinos and feel the Quality Moments segments are also a reflection of the rich tapestry that make up Amway in North America through its Independent Business Owners, employees and customers,” says Jori Hartwig, Vice President of Marketing for Amway North America.
For more information on this partnership and the media collateral, click here.
