Amway is working to further the appeal of its leading ARTISTRY™ beauty brand with the development of an Asia Beauty Innovation Center in Seoul, South Korea. The new center will represent an extension of Amway’s ongoing Growth Through Innovation strategy, which has driven other unique initiatives such as the Amway Business Center at New York’s Citi Field.
Based in Amway Korea Ltd.’s headquarters, the Beauty Innovation Center’s team of cross-functional experts will glean insights from the region to ultimately guide Amway in new product development. The team’s expertise will range from technical and clinical research to product packaging, affording the company a holistic perspective on market trends.
In last month’s issue of DSN, Sandy Spielmaker, Vice President of Sales for Amway U.S., shared how the company is Using Analytics to Improve the Business. Amway is bringing that philosophy to bear across international markets with its increased investment in R&D and marketing in China and Southeast Asia.
“The R&D and marketing teams are united in our efforts to better understand and communicate Asian trends—from innovative technology and packaging down to the subtleties of ingredient fragrances and textures,” said Catherine Ehrenberger, Vice President of Amway R&D. “We understand how critical it is to our success and look forward to gathering data that will inspire fresh, new thinking.”
