The American Cancer Society recently announced that New Avon will be the national presenting sponsor for Making Strides Against Breast Cancer, the nation’s largest network of breast cancer events, held in more than 200 communities across the country.
As part of its multi-year sponsorship of Making Strides Against Breast Cancer walks, New Avon will invite its Representatives and their customers, as well as employees, to join Team Avon to raise critical funds and awareness. The company will also donate a portion of proceeds from the sale of their pink ribbon products to the American Cancer Society’s breast health programs.
“Both Avon and the American Cancer Society are leaders in the fight against breast cancer, and individually our two organizations have made a significant impact on the lives of women,” said Sharon Byers, chief development and marketing officer of the American Cancer Society. “But united, we can do more. Together, Avon and the American Cancer Society will be a force for good.”
“Avon’s commitment to the fight against breast cancer is part of our company’s DNA,” said Scott White, CEO of New Avon LLC. “Over the years, Avon’s breast cancer fundraising programs have mobilized people around the country to get involved and make the biggest impact possible toward the breast cancer cause. Now, together with the American Cancer Society, we will raise more money and awareness, and impact even more lives. Our combined army—over a million strong—of passionate Making Strides participants and Avon Representatives, customers and employees will be united in the fight against breast cancer.”
For more than 130 years, Avon has been committed to the financial independence, health and wellbeing of women—and the fight against breast cancer is central to that mission. The Avon Breast Health Promise aims to ensure every woman, every day, is breast health aware. Since 1992, the Avon Breast Cancer Crusade has engaged its powerful woman-to-woman network of Representatives and their customers. Whether selling a pink ribbon product, distributing a brochure to a customer or a simple conversation, these connections can help encourage women to take action for their own wellbeing. Avon has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease and funded breast health screenings for nearly 20 million women.
Celebrating more than 25 years of saving lives nationwide, American Cancer Society Making Strides Against Breast Cancer walks unite communities to honor those touched by the disease and raise awareness and funds for a world without breast cancer. More than 1 million participants support the noncompetitive three- to five-mile walks. Making Strides raises more than $60 million for the American Cancer Society each year, with more than $870 million raised for the fight against breast cancer since 1993. Dollars raised help the American Cancer Society fund innovative breast cancer research; provide education and guidance to help people reduce their risk; and offer comprehensive patient support to those who need it most. Efforts are helping more than 3.5 million breast cancer survivors living in the U.S.