Michael R. Ellison, CEO and Founder of TriVita Inc. announced today that final documents were executed to officially merge Amazon Herb Company (AHC) with TriVita, a 13-year-old international wellness company based in Scottsdale, Ariz. AHC was founded in 1990 by John Easterling to help the world recognize the health benefits of Amazon Rainforest botanicals, and now Easterling and his wife, four-time Grammy Award-winning singer and actress Olivia Newton-John, will continue to work directly with TriVita post-merger to advance the company’s wellness mission offering a full spectrum of quality natural health products and skincare formulas to consumers around the world.
“ ‘Amazon John’ and Olivia have a genuine passion for wellness and the sustainability of the rainforest. They will join TriVita’s mission of taking wellness to the world as we develop a worldwide community of wellness seekers,” says TriVita’s CEO and Founder Michael R. Ellison. “This merger will be the most advantageous way to promote TriVita’s mission, vision, values and goals.”
Having spent the last 22 years in the Amazon Rainforest and building AHC, Easterling was looking for the perfect company with which to ally. “I made a personal commitment to our leadership to find a dynamic partner that appreciates our Rainforest products and is genuinely sincere about our Rainforest mission,” he says. “Michael Ellison is a man of integrity and purpose whose vision is to help people experience wellness.” Moving forward, Easterling will create new product formulas for use in TriVita’s global media efforts.
Newton-John is also eager to share her excitement about the merger. “John and Michael are two great visionaries who have dedicated their lives to making a real difference in the lives of others,” she says. “I am absolutely thrilled to see the synergy created by these two great companies.” Newton-John will also be featured alongside her husband in TriVita’s international multi-media advertising designed to expand the company’s global wellness mission by leveraging the power of media. “The power of media has obviously had a profound impact on my career,” she adds. “I have also experienced the power of Amazon Herb products developed by John to sustain my health and energy as I traveled worldwide. I believe joining with TriVita is going to give John and me the opportunity to share our story through both traditional and online media.”
Founded in 1999, TriVita is a member of the DSA and now distributes superior-quality wellness products to 14 countries worldwide with regional corporate offices in Sydney, Australia; Hong Kong and Vancouver, Canada. TriVita’s flagship product, Nopalea, is an anti-inflammatory wellness drink made from the fruit of the Nopal cactus found in the Sonoran Desert in the United States. TriVita expanded into 10 new countries in 2011 and was recognized this year as No. 70 on DSN’s Global 100 list of the top direct-selling companies in the world.
More information on TriVita can be found on their website at www.trivita.com.