Photo: Trevor Bayne pilots the AdvoCare-backed No. 6 Ford. (Roush Fenway Racing)
AdvoCare has renewed a key sponsorship with NASCAR’s Roush Fenway Racing and driver Trevor Bayne.
The nutrition supplement maker will remain primary sponsor of Bayne and his No. 6 Ford Fusion for the next three seasons, extending a relationship that began in 2014. Bayne, who won the 2011 Daytona 500 in just his second career start, is No. 22 in the 2016 standings.
“AdvoCare has been an outstanding partner to work with, and I am really excited to continue this relationship and represent AdvoCare for three more seasons,” Bayne said in a news release.
“I regularly use their products to stay in top form on and off the track,” he added. “My wife Ashton and I are also Independent Distributors for AdvoCare, as are several other Roush Fenway employees.”
AdvoCare, with its “We build champions” motto, has made sports sponsorships a cornerstone of its marketing strategy. Last year, the Texas company signed on through 2019 as Official Sports Nutrition Sponsor of Major League Soccer, in addition to a jersey sponsorship of the league’s FC Dallas club. AdvoCare is title sponsor of a number of invitational events at the collegiate level as well.
The company has found an equally strong partner in Roush Fenway, which has racked up more wins than any other team in NASCAR history.
“AdvoCare is extremely proud to call Roush Fenway Racing and Trevor Bayne partners, and we look forward to continuing our great relationship on and off the track,” said Allison Levy, AdvoCare Executive Vice President and Chief Legal Officer.