Plano, Texas-based AdvoCare International today announced the addition of Brett Blake to the executive team as its new President of Global Sales and Strategic Planning.
“Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO. “We are fortunate to have him join the AdvoCare team. I know him to be a man of his word, who listens and leads with his convictions. He will be a great asset to AdvoCare, our 350 employees and more than 600,000 Independent Distributors and Preferred Customers.”
Blake joins AdvoCare from the Origami Owl Family of Brands where he served as CEO and led the acquisition of Willa—a skincare line of products for the tween market—relaunching that brand as part of the new Willing Beauty Company. During his almost four years as Managing Director of another direct seller in the health and wellness space, Blake worked with the company’s field leaders to develop a simple, social media-enabled system to support the success of customers and new distributors. Under his leadership, the company’s direct selling division evolved from a small experiment to the primary driver.
“Over his long career, Brett has shown his passion for the direct selling channel and Distributors in the field,” said the Founding Family of AdvoCare. “His dedication to his family, calm strength and work ethic make him a great fit for AdvoCare. On behalf of the entire Ragus family and the Board of Directors, we welcome Brett to AdvoCare and know he will bring tremendous value.”
Reporting to Chairman and CEO Brian Connolly, Blake will help lead day-to-day sales operations and the company’s effort to develop strategy that ensures AdvoCare Distributors’ success in the U.S. and new global markets. His new position comes after several executive changes, including Patrick Wright moving into the role of Senior Vice President of International Sales and a promotion for long-time AdvoCare executive Rick Loy to Senior Vice President of U.S. Sales and Training.
“AdvoCare is a company known for its integrity and strong culture, and it is perfectly positioned for exponential growth within the wellness industry, one of the fastest-growing consumer segments in the world,” said Blake. “I plan to use my first months to learn from the sales leaders who have built this company on the foundation that founder Charles E. Ragus set through the Guiding Principles. AdvoCare is already a great organization. I look forward to being part of their future global success.”