AdvoCare International LP this month launched Ladies Alive, an annual gathering for women that drew more than 19,000.
Unlike National Success School, the company’s annual conference for Independent Distributors, Ladies Alive consisted of smaller-scale events held in nine cities across the country. Anywhere from 1,000 to 4,000 women attended the gatherings, which took place on April 9 and 16.
“Women today are busy. We do this event, basically, so we can fill them up,” said AdvoCare’s Sales VP in the West Region, Deb Fisser, one of the event’s organizers. “It’s a day that’s just about them, to renew and empower them to discover their gifts and talents, and an opportunity to spend time with other fabulous women.”
The Ladies Alive concept originated with Independent Distributors who wanted to lock arms with other women building an AdvoCare business. What began about 10 years ago as a one-off gathering grew in popularity, until 2014 when about 20 independent events were held under the Ladies Alive banner.
Looking to support the movement and its leaders, AdvoCare’s corporate team decided to launch an annual gathering for women entrepreneurs. From the Ladies Alive stage, where a living room set evoked the casual feel of The View, guests received training and inspiration from fellow Independent Distributors—including a keynote by a local leader—and a member of AdvoCare’s Scientific & Medical Advisory Board.