FC Dallas announced that AdvoCare will become the club’s first-ever sleeve patch partner, starting on January 1, 2021.
The AdvoCare crest will move from the front of the jersey to the right sleeve of all FC Dallas, North Texas SC and FC Dallas Youth jerseys. This new agreement is a multi-year partnership that will run through 2023.
“AdvoCare and FC Dallas believe in building champions in innovative ways and this new agreement is a testament to that,” said FC Dallas President Dan Hunt. “We’re thrilled to continue this successful partnership with AdvoCare.”
AdvoCare has been FC Dallas’ jersey partner since 2012 and has been featured on the front of the club’s both primary and alternative jerseys since that season. It has also been on the front of FC Dallas Youth/Academy and North Texas SC’s jerseys. The brand was prominently showcased as North Texas won the inaugural USL League One championship in 2019.
AdvoCare will continue to serve as the exclusive sports performance nutrition partner of FC Dallas and be included in activations throughout the Dallas/Fort Worth market. AdvoCare products and branding will be on the FC Dallas and North Texas SC sidelines on matchday and integrated into FC Dallas’ broadcast, digital and social media platforms.
“AdvoCare and FC Dallas have embodied a successful partnership for almost a decade now,” said Patrick Wright, CEO of AdvoCare. “Working with an organization that matches our commitment to health and wellness across generations and also strives to create a brighter future for North Texas has been such a pleasure. We are excited to continue to our work together in building champions everywhere.”