Startup direct seller Keaton Row is delivering personal styling services to homes across the country with its unique approach to e-commerce. Fashion site StyleCaster recently spotlighted the company’s unique business model in its “A Site to See” retail website feature.
Keaton Row connects shoppers to one of its vetted personal stylists, who provide customized looks at a range of price points through the company’s e-commerce boutique. Shoppers take a style quiz to determine the sizes, cuts, colors and brands best-suited to them. A Keaton Row stylist then compiles an online boutique featuring several customized looks. In addition to providing head-to-toe options, stylists help clients find particular pieces to round out a wardrobe.
All services up to that point come at no cost to the shopper. Clients can create a profile and receive their customized lookbook free of charge. Stylist commissions come out of Keaton Row’s partnership with retailers such as Piperlime and Shopbop, who pay Keaton Row as an outsourced salesforce.
The boutique reflects retailer pricing, including sale prices, meaning customers do not have to worry about an upcharge. Keaton Row clients shopping items at a higher price point can opt for the company’s “elite” service, which connects clients to a range of high-profile stylists.
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