As any reader of Direct Selling News can attest, many direct selling companies have explored the brave new world of social media. Take for example our January feature on how Chloe + Isabel has built its brand through social media. In February, we shared how Solavei is redefining commerce for the social age. Then there’s our May article on social media “wonder kid” Zurvita.
Many companies have found a niche that serves them well in the digital world, but the extent of social media’s business development power remains to be seen. In the meantime, how should entrepreneurs and businesses weigh the advantages of a hefty social media push? One New York marketing firm is promoting an alternative communication channel: direct sales.
New York Client Solutions highlights a couple ways direct selling delivers more concrete ROI than social media marketing. The person-to-person approach places the transaction on a human level, circumventing the saturated sphere of email and social media solicitations. Direct selling offers the added benefit of quantifiable impact. In-person interactions provide a measurable means of identifying and engaging prospects.
As companies continue to evaluate the ROI of social media marketing, results will undoubtedly vary. Businesses are still figuring out how to customize digital tools to fit their needs. Regardless of what tools direct sellers use to engage their audiences, a personal approach will remain one of the most valuable. After all, people advance a brand, and who knows people better than other people?
