Whether developing cutting-edge training tools, a competitive compensation plan or an expertly choreographed auto-ship program, leaders regularly encounter both the challenge and opportunity to draw upon one of their company’s strongest assets: culture.
Whether cultivated or neglected, culture fundamentally informs how a company and its salesforce operate. In a recent piece for MarketingWeek, Unilever Senior VP of Marketing Marc Mathieu points to culture as the soul of an organization, offering prominent Unilever brand Ben & Jerry’s as an example of how culture can set a company apart from the crowd.
As Mathieu writes, “You can’t see culture, you can’t touch it; rarely is it articulated, written or even spoken about. But it drives our behavior, our choices. It makes us better, different and special.”
Culture informs every aspect of the business, as many direct sellers have experienced for themselves. At Thirty-One, an emphasis on promoting personal happiness through the business has helped power the company to record profits. USANA’s active, health-centric culture earned it a spot on Outside magazine’s annual list of “The 100 Best Places to Work.” At Scentsy, a commitment to simplicity, authenticity and generosity has flowed from the top down to drive rapid expansion since the company’s founding in 2004.
