A Legacy Evolves: Arbonne Celebrates 40 Years

Arbonne
Founded: 1980
Headquarters: Irvine, CA
Top Executive: Jean-David Schwartz, CEO
Products: Cosmetics, Skincare, Personal Care, Wellness

Long before words like clean, natural or green were ever used to describe personal care products, Arbonne founder Petter Mørck was questioning the ingredients in skincare and driven to find safer alternatives. Today, the company he built over 40 years ago is more committed than ever to developing products using ingredients that will impact the industry for decades to come.

Since its inception, Arbonne has never stopped pursuing the three guiding principles that Petter Mørck established for his life’s work—creating exceptional skin and personal care products, offering meaningful financial opportunities, and contributing to the improvement of the environment. As Arbonne celebrates its 40th year in business, the company is carrying Petter’s legacy into a new era, finding new ways to honor his vision.

However, the last two years have been a time of significant change for Arbonne. Groupe Rocher acquired the company in February 2018, and a new CEO was announced in June 2018. New branding, new products, new initiatives and new strategies have been released. With so much change, it would have been easy for Arbonne to lose sight of Petter’s foundational vision for the company. But with his legacy and values woven into the company’s DNA, Arbonne’s identity has remained a constant, illuminating its next chapter.

Petter’s son, VP Brand Ambassador Stian Mørck, has been with the company since 1989 and continues to see his father’s influence. “Arbonne has evolved and grown in many ways, but the legacy my father put forth of kindness continues to live on through our passionate community and each product we make,” he says. “It’s an honor to be a part of this community—they are what makes Arbonne so special.”

Elevating Standards

“The Arbonne mission established by our founder, Petter Mørck, is still alive in everything we do,” says CEO John-David Schwartz. “His goal to create better options for people and the planet is at our very core. Today, we carry on that legacy through our portfolio of products—including skincare, nutrition, and personal care products—and are committed to putting people and the planet first.”

“Arbonne has evolved and grown in many ways, but the legacy my father put forth of kindness continues to live on through our passionate community and each product we make.” – Stian Mørck, Arbonne VP and Brand Ambassador

Schwartz joins Arbonne from parent company Groupe Rocher, a French collection of beauty and well-being brands with a focus on reconnecting with people with nature. And while Arbonne is one of the Groupe Rocher’s newer brands, its impact on its parent company is already beginning to take shape.

“We recently announced our B Corporation certification,” shares Schwartz. “Becoming a B Corp is a monumental moment and a formal step in our mission to be a purpose-driven company. As a direct result of our efforts, our parent company, Groupe Rocher, has committed to achieving B Corp certifications for their umbrella of brands by 2030.”

B Corporation certification is no simple process. Certified companies must examine every aspect of their businesses to fully understand how its decisions impact all stakeholders: customers, employees, the communities they’re a part of and the environment itself. This certification highlights Arbonne’s commitment to transparency, sustainability and corporate responsibility. But it’s simply a reflection of an even broader commitment Arbonne has to the environment.

“In the coming years, our aim is to have even more sustainably sourced key ingredients in our products, a 50 percent reduction of plastic by 2025, a 50 percent reduction in greenhouse gas emissions by 2030, and to continue empowering people to live sustainable, healthy lives,” says Schwartz.

Empowering an International Field

While Arbonne’s story began with skincare, today the company’s collection also includes personal care products, makeup, nutrition products and essential oils, with new products in development. These new product offerings will align with Arbonne’s new holistic approach to beauty, health and well-being, called Mind. Body. Skin.™ This new approach creates an interconnectivity between the different product lines that Arbonne offers, with each line playing a role in benefiting the whole person.

“These products will be game-changers and will really benefit people who are struggling with stress,” says Chief Marketing Officer Carole Diarra. “We’re rethinking our entire skincare line with a fresh new approach at the end of the year. We think our Consultants will be thrilled to share these products. Stay tuned!”

With over 360,000 consultants in six countries (United States, Canada, United Kingdom, Poland, Australia and New Zealand), Arbonne has a diverse field team, actively sharing this expansive collection of products.

Chief Community Officer Jennifer Orlando describes Arbonne’s global community of consultants as the “heart and soul” of the company. “They are the guiding force of our brand and have input into how we move forward,” she explains. “We continue to build a community that’s diverse, inclusive and welcoming, and I’m excited to see where they take us in the future. I’m so proud to work for a company with such a rich history. Every time a product is shared with a new client, we’re passing down that history. We’re making an impact every single day just by simply sharing our love for the brand and inspiring our teams to do the same.”

Arbonne’s commitment to clean ingredients and sustainability is endearing the company to a growing millennial audience, attracting both new customers and new consultants.

“We know that millennials value healthy living,” says Diarra. “They’re savvy when it comes to products and willing to invest time into researching what’s in them. We’re already attracting so many young people to the Arbonne brand and business. We’re modernizing our brand, improving our products and taking actions that clearly demonstrate our commitments. Younger people will continue to be attracted to Arbonne because they align with our values.”

“We continue to build a community that’s diverse, inclusive and welcoming, and I’m excited to see where they take us in the future.” – Jennifer Orlando, Arbonne Chief Community Officer

The recent B Corporation certification will most likely appeal to this millennial audience, as will Arbonne’s new initiative to create less waste. “This year we partnered with global leader TerraCycle® to launch ArbonneCycle™, our new recycling program that provides a solution for the difficult to recycle parts of our packaging,” says Diarra. “This will ensure a cleaner, more sustainable world for future generations.”

Looking to the Next Chapter

Following the monumental changes of the last two years, the Arbonne team is thrilled to celebrate the company’s 40th anniversary, both by looking back and focusing on what’s to come.

“Our 40th gives us a great platform to share our history while moving passionately into the future,” says Diarra. “We continue to partner with leading medical professionals in skin and holistic wellness to keep us on the cutting edge of science and innovation. I can’t wait to see what the next 40 years will bring.”

Guided by the Mind. Body. Skin.™ approach to wellness, the team is looking forward to new product launches, new services and potentially expansion into new countries.

“Seeing the culture of Arbonne continue to grow is what excites me most, says Stian. “Our community is so dynamic and continues to evolve as new clients and independent consultants join and bring their uniqueness to Arbonne. Each person in our community brings something different, enriching the Arbonne family—allowing us to help transform lives, give back, and leave the earth better than we found it.”