As a channel we continue to focus more on products—developing the cutting-edge health, wellness and beauty products that consumers crave with the kind of personalized customer service that only happens in direct selling. In this month’s cover story, we look at the hot product categories that are enjoying rapid growth and increased customer interest now—and next.

SeneGence marked its 20th year in 2019 by navigating an intense season of explosive growth, only to be followed by the challenges of a global pandemic. Now, as the dust of massive expansion and logistical maneuvering settles, SeneGence is stronger than ever and ready to take on the world.

The Direct Selling Association (DSA) held DSA Vision 2023: Sales and Marketing Conference earlier this month. Included in the conference was the DSA Digital Marketing Awards, which recognized outstanding programs implemented by DSA member companies in the last year. 

The SeneGence 2022 Leaders Conference and Awards highlighted the importance of philanthropy through group volunteer efforts and donations.

The pandemic abruptly changed how and where employees did their jobs. Working from home—a long-standing staple within the direct selling distributor field—became the new norm for many corporations.

We in the direct selling channel have long known that our unique ability to forge enduring relationships with people is what makes us the envy of so many. In this relationship business, we have found new ways to connect, share and learn from one another.

SeneGence and The Make Sense Foundation have partnered with Royal SeneGence Distributor Audrey Salberg to create a “Gloss That Gives!” LipSense shade.

SeneGence, inspired by its partnership with Miss USA, developed the new Miss USA LipSense Duo, a pink-mauve shade of matte LipSense and tinted gloss.

SeneGence hosted distributors, their families and staff at SeneStar, the company’s annual incentive trip events located in Mexico and Turks and Caicos.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

And now it’s time for your road to lead back to your friends and colleagues to explore the transformation of the direct selling business model at DSA ENGAGE 2022: Conversion Immersion in Boca Raton, FL, from June 5-7, 2022.

DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.