The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?

Direct Selling News sat down with three direct selling founders leading multimillion-dollar brands to uncover the challenges their companies have faced and the valuable insight gained from the solutions they designed.

Cookware solutions brand Saladmaster and pet nutrition provider pawTree are teaming up in a unique partnership to promote healthy nutrition for both people and their pets. In a healthy nutrition giveaway worth $44,000, the companies will be giving away four Grand Prize Giveaway Bundles that includes products from both brands valued at $5,000 each, and 16 Second Prize Bundles valued at $1,500 each.

pawTREE celebrated its tenth anniversary and its mission to reciprocate the unconditional love that pets show each day. Roger Morgan, who has more than two decades of experience in the pet sector, partnered with leading veterinarians when founding pawTREE to ensure that the company and its products would set the new standard for premium food, supplements and pet food seasonings within the industry.

Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.

As always, DSU was jam-packed with amazing content from amazing speakers. My notebook was crammed with all kinds of great ideas, helpful stats and interesting approaches worth considering for my own business. I learned something new from every single presenter.

Direct selling executives from all over the world gathered in Irving, Texas to learn from two days’ worth of keynotes, case studies and actionable insights delivered by 35 presenters and enjoyed networking and connecting with C-Suite leaders from the industry’s top powerhouse brands at the fall Direct Selling University 2023 event.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

Direct selling companies who experienced revenue growth through the pandemic share their strategies for success and the steps they’re taking now to prepare for the future.

Let’s be real, if your product is not on Amazon, customers think you’re weird. Amazon is not where the world is going—the world and consumers are already there.

Our story is one of unconditional love,” said Roger Morgan, Founder and CEO of pawTree. “A story of pets and how they love us unconditionally. This company is an opportunity for us to give back to our pets in ways that they can’t provide for themselves.”

Every year we take a long, thorough look at the state of the channel around the globe in our Billion Dollar Markets issue. We always look forward to this issue because there are so many encouraging stories for direct selling happening around the world.