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Curiously, many companies operate as though the differences between launching into European markets ends with language, when, in fact, each market within the EU should be treated as its own unique entity. Europe is not one monolithic market. US-based companies who view the EU as a homogeneous region tend to follow a similar, ineffective pattern that includes expanding all over Europe rather than focusing on major markets.
Direct selling organizations are faced with the complexities of paying their independent distributors around the globe. Payments need to be made timely and securely through a solution with minimum overhead that caters to the diverse payment needs of all demographics, all while keeping in compliance with global regulations.
At its ten-year anniversary convention, themed “10 Years of YOU,” Younique announced the launch of its new Younique Brand Affiliate Pathway. This enhanced affiliate program is part of the company’s strategic initiatives to pivot the company toward “direct sales innovation,” which began in June 2022.
A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.
DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.
2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.
The Digital Momentum Index comes with some exciting updates! Overall, the last four weeks have seen a cooling off for the full company list as the industry enjoyed a flurry of social mediaattention in the previous period. For this reason, companies ranked highly this month by just preserving the fans and activity they had. The […]
DIRECT SELLING MOMENTUM INDEX data collected for past 30 days Transformation Capital’s March Digital Momentum Index is here! While the overall average growth in fan/follower base for the list was flat for the 100-company list, March has seen a surge in current fan/follower engagement, with many companies exceeding engagement improvements over 200% compared to February. […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
The Direct Selling Association presented the 2020 DSA Award winners for top honors in customer service, products, innovation and to individuals who stood out as a prominent leader in the industry in a virtual awards ceremony. The 2020 DSA Award winners include: 2020 CSR Vision for Tomorrow: Amway – Project Light Speed Excellence in Business: […]
Direct Selling News in partnership with Transformation Capital presents the third Direct Selling Digital Momentum Rankings monthly list. The purpose of these rankings continues to be to evaluate and acknowledge the companies experiencing significant growth in their online presence within the last 30 days. December’s Ranking list debuts an adjustment to our social media engagement […]
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