DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.

2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.

The Digital Momentum Index comes with some exciting updates! Overall, the last four weeks have seen a cooling off for the full company list as the industry enjoyed a flurry of social mediaattention in the previous period. For this reason, companies ranked highly this month by just preserving the fans and activity they had. The […]

DIRECT SELLING MOMENTUM INDEX data collected for past 30 days Transformation Capital’s March Digital Momentum Index is here! While the overall average growth in fan/follower base for the list was flat for the 100-company list, March has seen a surge in current fan/follower engagement, with many companies exceeding engagement improvements over 200% compared to February. […]

DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]

The Direct Selling Association presented the 2020 DSA Award winners for top honors in customer service, products, innovation and to individuals who stood out as a prominent leader in the industry in a virtual awards ceremony. The 2020 DSA Award winners include: 2020 CSR Vision for Tomorrow: Amway – Project Light Speed Excellence in Business: […]

Direct Selling News in partnership with Transformation Capital presents the third Direct Selling Digital Momentum Rankings monthly list. The purpose of these rankings continues to be to evaluate and acknowledge the companies experiencing significant growth in their online presence within the last 30 days. December’s Ranking list debuts an adjustment to our social media engagement […]

Kristi Hubbard, Younique’s president since July 2020, has been appointed chief executive officer, a transition envisioned at the time she joined the company. Derek Maxfield, Younique’s founder, will continue to set the strategic vision for the company as chairman of the Board of Directors and executive director. As CEO, Hubbard will lead the operations of the company […]

Direct sales companies are taking market share from Revlon—Learn how COVID-19 has impacted the makeup industry. The COVID-19 pandemic has had a significant impact on several different industries. The makeup industry is one of many impacted, and it is causing some of the biggest brands to change their strategies. While Revlon has struggled and is […]

Kristi Hubbard has been appointed president of Younique, effective July 13, 2020. Hubbard will assume the chief executive officer role after a period of transition, during which Derek Maxfield, the company’s co-founder and chief executive officer, will continue to lead the business. Upon her appointment to the CEO position, Maxfield will become executive chairman, where he will continue […]

Younique announced that its YOU·OLOGY Serum was named editor’s pick by SHAPE magazine. The customizable serum is part of Younique’s YOU·OLOGY skin care line, which includes a cleanser, day moisturizer and night cream, offering up to 40,000 possible combinations to expertly tailor a daily skin care regimen to a diverse set of needs. “Younique allows […]