DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.

Inspired by its partnership with Miss USA, SeneGence developed a new Miss USA LipSense Duo, which includes a pink-mauve shade of matte LipSense and a tinted gloss. With the proceeds from this launch, SeneGence will donate $50,000 to Smile Train, a cleft-focused organization that provides free cleft surgery and care to children around the world, […]

2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

DSA’s 2021 Growth and Outlook Report showed a 13.2 percent in 2020, or more than 7.7 million entrepreneurs participating in direct selling on a part- or a full-time basis. This reality, coupled with the DSA Industry Research Committee’s forecast of 4 to 7 percent growth in 2021 for U.S. direct selling, is terrific news.

The Make Sense Foundation, the philanthropic arm of SeneGence, increased its charitable giving in 2021 by more than $1 million over the previous year. In total, SeneGence and The Make Sense Foundation donated more than $5,929,674 to multiple organizations, including: Providence Mount Carmel Hospital, St. Joseph’s Medical Center, Girls Inc. of Orange County, American Red […]

From the December 2021 issue of Direct Selling News magazine. THE HOLIDAYS ARE UPON US—I hope each of you are enjoying this special time of year with those that mean the most to you. This season reminds each of us of the importance of surrounding ourselves with family and friends; of giving back to our community; of creating an […]

How some of the industry’s most successful founders turned their distributor experience into multimillion-dollar powerhouse brands.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

From the September 2021 issue of Direct Selling News magazine. YOUR BRAND IS NOT WHO YOU SAY IT IS. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association are always in the hands of consumers, and in the case of direct selling, the distributors. In our cover story, find out […]

SeneGence has announced a new partnership with the Miss USA organization and will be the new official presenting sponsor of Miss USA and Miss Teen USA. The partnership was announced at the company’s annual event.

SeneGence, through its philanthropic initiative The Make Sense Foundation, announced a continued commitment to its support of first responders in the current health crisis and of the charities and nonprofits that work alongside them.

2020 winners announced in several categories. 2020 was a record-breaking year for direct selling, and there is so much to celebrate! And celebrate we did at The DSN Global Celebration, held virtually on Monday, April 19, 2021. Awards and honors were revealed in several categories, including the Global 100 List, Bravo Awards, Direct Selling Legends […]