ViSalus recently announced that five world-class athletes are taking part in the nutrition company’s PROJECT 10™ Challenge. The challenge promotes a lifestyle of personal health and fitness supported by the Vi community and products.
Every week, ViSalus rewards $1,000 to 10 individuals who have lost 10 pounds or added 10 pounds of lean muscle during their Body by Vi Challenge™. As they shed pounds, participants also help the next generation live healthier lives. For each 10 pounds lost, ViSalus donates 30 Vi-Shape Nutritional Shake meals to supply a child with better nutrition through the company’s PROJECT 10 Kids program.
The latest athletes to sign on to the challenge share a successful history in their respective sports and a determination to pursue health regardless of age or circumstance. Jamaican bobsled competitor Devon Harris, whose team inspired the 1993 film Cool Runnings, joins U.S. Women’s Soccer team champion and three-time gold medalist Heather Mitts; 67-year-old National Ski Hall of Famer Suzy “Chapstick” Chaffee; hockey champion and silver medalist Nancy Drolet; and luge athlete Ann Abernathy, a six-time International Winter Games competitor for the U.S. Virgin Islands.
“I believe that being fit is a key component to successful living. Since I have been away from the rigors of competing at a high level, my fitness is not where it should be,” said Harris. “I am doing this challenge to improve my fitness level and also to inspire those with similar goals to pursue them.”
ViSalus has also announced its expansion into Germany and Austria. Co-Founder and CEO Ryan Blair says the company is taking its business overseas to tackle an obesity epidemic similar to that occurring in the U.S. “Germany and Austria share similar health and fitness demographics with North America and the UK, so our Promoters and products will deliver The Challenge at a critical time to change more lives.”
