4Life has announced two new promotions within its award-winning marketing team.
The health and wellness company said Kelly Bellerose will now serve as Vice President of Marketing, expanding her former role as Vice President of Product Marketing to encompass digital and social media efforts. Bellerose, who joined 4Life in 2013, also is completing a Master of Humanities degree with an emphasis in depth psychology.
Alongside its new VP, the company has promoted Adam Lisonbee to Creative Director. Lisonbee has been on board since 2010, initially as Photo Editor and then Design Manager. In his new role he will oversee the creative production process, which involves video, photography, design and writing.
“2016 has been a year of great growth and development at 4Life,” the company’s Chief Marketing Officer, Danny Lee, said in a news release. “I’m confident that these new appointments will go a long way to further enhance our ability to serve distributors around the world. Kelly and Adam are highly committed and capable individuals.”
This June, 4Life collected the Direct Selling Association’s award for excellence in Marketing & Sales Campaigns for the launch of its PRO-TF protein powder and the 4LifeTranform brand. The marketing team also garnered recognition in the 2016 American Business Awards, which presented the company with two Stevie Awards—Campaign of the Year and Lifestyle Award for its app.
