4Life Announces New Vice Presidents

4Life Research

4Life Research announced that Deborah Dixon has been named vice president of Marketing Communications and Erik Patterson vice president of North America.

Dixon’s background includes field training, business builder relationships, translation and interpretation, marketing, and cultural diversity and awareness. She began at 4Life as project manager in 2002 and has held positions as vice president of International Product Registration, director of Regulatory Affairs vice president of Field Development for Spanish Markets.

“Deborah’s connection with our distributors, creative communication strategies and strong work ethic are a few of the many great attributes that make her the perfect fit for this new and critical role at 4Life,” said Senior Vice President of Marketing Brian Gill.

Patterson came to 4Life in July 2018 as director of Southeast Asia. He has more than 25 years of experience in direct sales and international marketing. In his new role, his geographical responsibilities will include the United States, Mexico, the Caribbean and Central America.

“Erik is passionate, humble and well-versed in a variety of areas,” said 4Life President and CEO Danny Lee. “His leadership skills and accessibility will prove invaluable as he takes responsibility over our largest markets. This is an exciting time to share the 4Life opportunity as envisioned by David and Bianca Lisonbee more than 20 years ago.”