Archives for October 2013
In Iran, women seeking a place to relax, shop and socialize are turning to a practice familiar to direct sellers: home parties. What the Iranians term maisons—French meaning “house”—are in fact underground boutiques frequented by middle- and upper-class women who prefer the informal, open atmosphere of the maison to public boutiques.
Gourmet coffee company Organo Gold has announced a new strategic partnership with professional golfer and entrepreneur Greg Norman and his group company, Great White Shark Enterprises. Based in Vancouver, British Columbia, Organo Gold offers coffee, teas and other products infused with Organic Ganoderma.
During his 42 years in the direct selling industry, Neil Offen’s various roles included Vice Chairman of the Direct Selling Education Foundation (DSEF), Secretary General of the World Federation of Direct Selling Associations (WFDSA), and—from 1978 to 2011—President and CEO of the 100-year-old Direct Selling Association (DSA).
Whatever the product, person or promotion, social media has provided a platform to market it. The ubiquity and constant evolution of social media tools combine to test the fortitude of marketing departments everywhere
Skincare and nutrition company Nu Skin, one of many brands expanding operations in China, will target the Chinese market and the wider Asia Pacific region with the imminent rollout of its new facial spa device.
Whether developing cutting-edge training tools, a competitive compensation plan or an expertly choreographed auto-ship program, leaders regularly encounter both the challenge and opportunity to draw upon one of their company’s strongest assets: culture.
Whether direct sellers identify as party plan or network marketing companies, the truth is that the lines aren’t so clear cut.
At 37 years old, financial services distributor Primerica can be proud of its past, but its leaders are more focused on its future. They’re building the company to last.
NuCerity International hit the sweet spot for a direct selling startup when innovation gained traction, in part because industry experience didn’t slam on the brakes.
Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.”
It has been slightly over two years since I retired after 40 years with the Direct Selling Association (DSA), first as a staff attorney and lobbyist and eventually as President and CEO.
Each issue of this magazine brings to you selected thoughts and stories about what is happening in the direct selling industry and other content that we hope is always beneficial to you, our readers.