What can we do to make the world a better place? I have talked to people around the world about this topic. I have discussed it with scholars, government officials, colleagues in the industry, Amway distributors and friends who come over for dinner.Read More
There is much debate and discussion about technology and its impact on direct selling.
There is much debate and discussion about technology and its impact on direct selling. The questions and discussions are endless, and the points of view are diverse. I have heard the direct selling industry described as the first industry to embrace social media, meaning direct selling has always been about the importance of personal relationships. While this may be true and agreed upon by most, it does not necessarily mean that all are clear on exactly what is happening today.
Technology is greatly impacting the direct selling experience—from how companies present their messages and products to how distributors employ new tools, to how consumers react to the speed of delivery on services.Read More
The Direct Selling Association’s incoming President, Joseph Mariano, is often fond of explaining the strength and purpose of a trade association by comparing it to fasces, the Roman symbol of strength that still adorns many of our nation’s historical monuments. The fasces, a group of simple reeds bound together, symbolize strength in unity and numbers. Individually the reeds can easily be broken—bound together as fasces they are almost indestructible.Read More
Few college students view summers as the foundation for their future. But each year for about 3,000 ambitious young people, that’s exactly what it is. They’re the young adults who spend their summers running their own businesses as they sell Southwestern’s educational learning system to families.Read More
Here’s a revolutionary thought: The direct selling industry invented social marketing. Yes, you were the first. Way back in the day, you learned to monetize “social currency” by recommending products to people through personal relationships. You are the analog version of social marketing. Let’s call it Social Marketing “1.0.”Read More