Archive for November 2010

A Rich Legacy and Unlimited Opportunity

The Value of DSA Membership for Direct Selling Companies

2010 marks the centennial anniversary of the Direct Selling Association (DSA). As such, member companies are the beneficiaries of a rich legacy in the United States and around the world. It’s a history of competitor collaboration, information exchange, united lobbying efforts to protect our model of distribution, and public awareness campaigns designed to dispel myths that sometimes impede our growth. Although the DSA enjoys more than 200 member companies, this represents a mere fraction of businesses eligible for membership. For current members and those considering membership, the DSA offers an unlimited opportunity for involvement.

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Gigi Hill: Two Busy Moms, One Big Dream

Gigi Hill Handbags are delighting bag-lovers across the country—from their roots in sunny California all the way to the sultry cities of Florida, and just about every state in between. These fashion-meets-function bags, which have been on the direct selling market for a mere two years, have quickly developed a cult-like following along with a growing realm of enthusiastic stylists (or sales representatives). And it all started with two busy moms who had a dream… and dared to make it come true.

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Letter from John Fleming, November 2010

With less than two months left in another year, many are already offering their assessments as to which companies were truly able to adapt to and benefit from recession in the United States. We know the direct selling business model is well suited—if not an ideal solution—to challenging times, when job eliminations have become the norm along with a high anxiety index… if there is such a thing. We also know the direct selling business model cannot sell itself; therefore, the messaging companies use to gain the attention of their sales organizations will always be critical to the performance of those companies. It is always what a company does with the model that makes the difference between survival and the ability to maintain or grow during the challenging period.

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Beyond the Niche

Last month in this space, Neil Offen, DSA’s President, gave his analysis of the direct selling industry. He promised that I, as his successor in that office, would share my thoughts this month. I’ve worked with Neil for 25 years and generally have found his insights and observations to be spot on. But this time (in an obvious effort to be at least a little bit controversial and interesting for our readers), I am going to disagree with Neil.

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A Solid Party Plan Foundation

There’s nothing like the fresh enthusiasm and energy new distributors bring to the business. Besides the fact that their sales and recruiting efforts create growth, their mere presence inspires and re-energizes those around them to do more as well. Needless to say, new people are truly the lifeblood of the business.

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The Opportunity of Ownership

The creators of direct selling companies and their CEOs and executive teams who lead them hold the key to the resurgence of capitalism in America and beyond. Those who have invested in the enterprise of direct selling must always be reminded what an important contribution they make as they teach the free-enterprise system and individual personal development.

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An Expanding World of Opportunity

More and more U.S.-based direct selling companies are looking abroad to capture the growing demand for new products and career opportunities. Regional markets in Eastern Europe, Latin America and Asia are leading the industry in growth of salesforce and revenue.

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