Archive for September 2010

One Child at a Time—Amway’s One by One Campaign for Children

Amway’s Corporate Citizenship Program has been around for a long time, even before it was named. Jesse Hertstein, Amway Senior Corporate Citizenship Specialist says, “Before we started calling it Corporate Citizenship, it was just a way we did business—an ethic and value that was baked into the DNA of our company.”

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Letter from John Fleming, September 2010

The big news within the industry over the past 30 days has been the Avon acquisition of Silpada! When we saw the first release come through we could only think: “WOW! What a story!” Having been around the direct selling industry for many years it was not difficult for me to remember the beginnings of Silpada, for it was only about 13 years ago that they started. If you don’t know the story, it is definitely worth a trip to their website to browse this company and review its beginnings and its mission. Talk about dreams coming true, this is quite a story, but there are many stories within this story.

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Primerica: Creating Independence

If the history of financial services direct seller Primerica were captured in a book, its latest chapter would have opened on April 1. For Primerica, that wasn’t April Fools’ Day. It was Independence Day—the day of its initial public offering (IPO), one of the most successful Wall Street has ever seen.

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Key to Managing Successful Events—Hire a Meeting Planner

After months of internal meetings, site visits, late nights and planning, the first day of the annual convention is finally here! At the registration desk, everything is calm and organized as attendees from all over the country eagerly line up to receive their conference packet full of important information regarding general sessions, breakouts and events to be held during the convention. Behind the scenes, however, there is a different scene full of last-minute changes to scripts, finishing touches on the stage, audio-visual setup, VIP arrivals, room gifts, airport transfers, lost luggage and unimaginable organized chaos. All of these details are carefully arranged and facilitated by the meeting planner.

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Sterling Strategy: Avon Acquires Silpada

In the fall of 2009 Silpada Designs Co-Founders Bonnie Kelly, Teresa Walsh and Co-Founder and CEO Jerry Kelly began to consider partnerships that would help their sterling silver jewelry company continue to thrive for years to come.

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