Archive for August 2010

Zrii: Finding the Right Balance

Fruit of the Loom, Dingo boots, Gitano Jeans—these are just a few of the famous companies that entrepreneur Bill Farley has owned and run. Farley purchased his first company, Anaheim Citrus Products, in 1976. That purchase became the foundation for a series of acquisitions that grew into a multibillion-dollar group of businesses. At its height, Farley Industries was doing approximately $5 billion in sales annually and employed 65,000.

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Letter from John Fleming, August 2010

This month our cover story returns to one of the hottest topics to emerge in the past few years: how best to use social media functionality and how to measure its effectiveness if you are using it. We all agree that Facebook and Twitter are changing the way many of us communicate. While Facebook started out as a tool for individuals to use in forming communication networks, today you can find a Facebook page for practically every major company, including each branch of the U.S. armed forces.

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Results with Social Media?

How could there be a more social industry than direct selling? For us, it’s all about relationships. We treasure, nurture and build our businesses on them. No wonder social media is one of the hottest topics in any gathering of industry professionals.

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100 Years of Achievement

One hundred years in the making, the 2010 Direct Selling Association’s (DSA) Annual Meeting commenced June 5 with board and committee meetings, ending June 8 with a red-carpet gala celebrating this achievement and the industry.

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