Archive for June 2010

The New ‘Freedom Fighters’

Travel is the world’s largest industry, bringing in more than $8 trillion annually. Fueled by baby boomers, the industry’s growth rate is expected to double within six years. One network marketing company is riding the trend to corporate success.

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Letter from John Fleming, June 2010

Each of us, during the course of our lives, celebrates many accomplishments and achievements that affect our own lives as well as the lives of others. This month is a time to acknowledge and celebrate the 100-year anniversary of the Direct Selling Association (DSA). Founded in 1910 as the Agents Credit Association, the DSA has protected the rights of direct sellers, fought for our way of doing business, and done more to preserve the freedoms that allow a direct selling business model to exist than any other single entity. Of the 10 founding member companies, only one remains in the active ranks of membership today: Avon Products Inc.

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Blended Methods Are the Future of Direct Selling

Most of my 35-plus years in direct selling have been spent building and managing new or established companies, either as a senior executive or an outside consultant. While the companies changed, one thing did not: They were almost always party plan companies.

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Get Your Head into the Clouds

This is an exciting time for the average direct seller to embrace new technologies and the multitude of offerings for communicating. To share a product in seconds with 1,097 Facebook friends or tweet to more than 500 prospective customers instantaneously is something none of us imagined even five years ago.

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