Direct Selling News  > perspectives

With the migration to our new web platform now complete, I thought this would be a good place to further explain our objectives in case you missed the article in last month’s publication.


Letter from John Fleming, January 2012


Letter from John Fleming, December 2011


Letter from John Fleming, November 2011


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For a number of years now you’ve probably heard the Direct Selling Association talking about its Image Enhancement Program—an effort on an industry level to educate the public about direct selling and its benefits.


Connecting to People, the World and the Challenges of Our Time

by Alessandro Carlucci


Update from WFDSA: WFDSA Holds First Regional Meeting in Turkey

by Teresa Day


Update from Australia: Direct Selling Association of Australia

by John Holloway


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As the marketplace changes, so must the role of the direct sales person. Direct sales people cannot rely solely on “what worked in the past.” As customers change how they behave in the marketplace, direct sales people must continually balance timeless competencies with timely touch points in order to deliver the highest level of quality and service to their customers.


Making Academic Research Practical for Direct Sellers

by Greg W. Marshall


Gas Prices and Other Economic Woes

by Professors Larry Chonko and Buddy LaForge


Driving growth through Innovation

by Professors Larry Chonko and Buddy LaForge


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