What words come to mind when you think of coffee? Probably words like fresh roast, rich aroma, mocha, full-bodied, perhaps even Starbucks. One word that is very unlikely to come to mind when thinking about coffee is mushroom.
Founded in 2006 by Alicia and Jim Storbeck, Initial Outfitters is a small company with a big dream. That dream is to make a difference in people’s lives by helping them achieve their personal best.
Borders bookstore is a familiar example of a traditional company that was blindsided by environmental factors that changed market demand and, ultimately, led to its demise.
For its first six years, the theme song for LifeVantage Corp. seemed to be “The Long and Winding Road.” But when it transformed its sales model to direct selling, the lyrics changed to “Life in the Fast Lane.”
In 2011, the baby boomers—defined by the U.S. Census Bureau as those born between Jan. 1, 1946 and Dec. 31, 1964—began to turn 65. In fact, every day for the next 19 years 10,000 baby boomers will turn 65.
Michael Fallquist has always understood the responsibility of leaving the planet better than he found it. And his understanding has developed into the passion that birthed Viridian Energy in 2009.
“Most people don’t yet realize just how cool coins really are, but we do,” says Kent, who coined the trademarked phrase, “Coins Are Cool.” Where did the slogan come from?
Rodan + Fields Dermatologists skincare line launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success.
Researchers are known for their methodical approach to problem-solving. Direct selling is known for enthusiastic persistence. Combine the two, and you get a company that successfully provides dream fulfillment and outstanding health supplements, with a level-headed approach to product development and expansion. You get Syntec Nutraceuticals.
Anyone who’s ever worked in communications for a public company will tell you stories about how they’ve spent weeks preparing for an all-important visit from Wall Street analysts. Then, when the analysts finally arrive in the lobby, they are shockingly young and inexperienced: It was less like entertaining captains of industry, and more like hosting a tour group from a business fraternity.












