For a number of years now you’ve probably heard the Direct Selling Association talking about its Image Enhancement Program—an effort on an industry level to educate the public about direct selling and its benefits.
For many years, direct sales companies have shown enormous potential for generating income and social change, stimulating entrepreneurship and promoting interpersonal relationships.
The World Federation of Direct Selling Associations (WFDSA) was founded in 1978 and is a voluntary global organization made up of representatives from the Direct Selling Associations (DSAs) in individual countries.
Our membership includes more than 70 companies bringing a wide range of consumer products to the Australian market through direct selling. Almost 40 per cent of these are controlled by foreign interests.
The direct selling industry is made up of a rich tapestry of stories—stories about remarkable people, world-class products, unparalleled opportunities and distinctive company cultures.
Organizations Oversee Ethics and Consumer Practices for the Good of All
This time last year, Canadians were emerging from the dramatic economic crisis in which so many people had lost not only their jobs, but also their hope for the future.
As always, it was a great pleasure to attend the USDSA Annual Conference in Miami, meeting old friends and learning of all the exciting new initiatives that are happening in the United States.
For 40 years, Neil Offen has served the direct selling industry through legislative battles, regulatory victories, economic turmoil, record growth, international expansion, rapidly evolving technology and much, much more. He has rubbed shoulders with industry legends, world leaders and hopeful entrepreneurs. He has been a leader, mentor, visionary and friend. But most of all, Neil has never wavered in his commitment to the highest ethical standards and his belief that direct selling done right has the power to change the world, one person at a time. Thanks, Neil, for sharing the last four decades with us.
The Direct Selling Association’s incoming President, Joseph Mariano, is often fond of explaining the strength and purpose of a trade association by comparing it to fasces, the Roman symbol of strength that still adorns many of our nation’s historical monuments. The fasces, a group of simple reeds bound together, symbolize strength in unity and numbers. Individually the reeds can easily be broken—bound together as fasces they are almost indestructible.











