Direct Selling News  > features  > Cover Story

How Direct Selling Met the Coffee Market

by Sarah Paulk

February 01, 2012

America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year.


The Big Shift: The Next Great Generation Has Arrived

by Marilynn Hood

January 01, 2012

Seismic shifts among the generation segments are already in motion. For baby boomers (born 1946-1964), their consumer focus will be diverted toward whatever makes them comfortable ...


Breaking the Cycle of Unemployment

by Amy Bell

December 01, 2011

As 2011 ends and everyone prepares for the new year, this nation’s shortage of jobs will continue to dominate the political and social conversation.


India—Kaleidoscope of Cultures

by Marilynn Hood

November 01, 2011

The Indian direct selling industry officially began in 1995. If you only had two words to describe India, they could well be vast and varied.


The Pink Economy

October 01, 2011

The Pink Economy. The Pink Collar Movement. The Pink Revolution. No matter what you prefer to call this powerful phenomenon, one thing is certain: Women have been painting the direct selling world pink for more than a century.


The Social Media Phenomenon

September 01, 2011

Ten years ago, social media did not exist. Today, almost all large companies and many small businesses invest resources into building their presence in the socialsphere.


With opportunities in Canada as diverse and vast as the country itself, its direct selling industry—with total retail sales of more than $1 billion—is a dynamic segment of the Canadian economy that offers close proximity and relative similarities to the United States but with a flair that is all its own.


Technology and Customer Service

by Teresa Day and J.M. Emmert

July 01, 2011

In the second of our three-part series on technology, we look at how new devices and applications are affecting the customer service experience for distributors and consumers.


When we published the DSN Global 100 ranking last year, it was the first time in the history of the industry that a comprehensive list of the top 100 revenue-generating direct selling companies ...


Technology is greatly impacting the direct selling experience—from how companies present their messages and products to how distributors employ new tools, to how consumers react to the speed of delivery on services.


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