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Launch Point

July 2010

Recently launched companies and brand-new product offerings

“Launch Point” showcases recently launched companies and brand-new product offerings. Send an e-mail to to share what’s new at your company.

PRODUCT LAUNCHES

AmbitAmbit Energy announced an innovative product that offers new flexibility to budget-conscious consumers in select Texas markets. Called the Ambit Smart Plan, it offers customers with smart metering technology the ability to purchase electricity and monitor their usage in real time. Customers can pre-pay for electricity and manage their accounts online. Ambit alerts customers via e-mail or text message with important account information, and sends them updates as to how much electricity they have remaining.

Ambit Energy L.P. is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the United States, including regions of Texas, Illinois and New York.

NoevirNoevir’s 505 line was developed to reduce the visible signs of aging, while increasing the skin’s moisture-retention capabilities and help restore elasticity. The product’s formulation combines a total of 26 herbs and botanical extracts to help reduce the visible signs of aging and strengthen the skin’s own physical support system.

Based in Irvine, Calif., Noevir provides a full line of advanced-technology skincare, cosmetics, nutrition, hair-care and body-care products. The company is committed to strict quality standards, combining the very best of science and nature.

YoliYoli announced its new Alkalete product,  a patented, proprietary mineral complex that is a very strong, yet very safe, alkalizing agent that helps balance and manage the complex and critical acid/alkaline relationship in the human body. Alkalete is available in two forms: FUN Active Blast, which is a powder to be mixed with water, and FUN Capsules, to be swallowed or sprinkled over acidic food and beverages like coffee to neutralize 90 percent of the acidity.

Yoli, based in Salt Lake City, offers nutritional beverage products that incorporate vitamin C and a proprietary blend of pomegranate, Alkaplex, açai extract, goji berry, resveratrol, Oxyphyte White Tea extract, probiotics and Monatau. Yoli flash-freezes the live-active blend of ingredients and loads it into Yoli Blast Caps. Consumers then can reuse plastic bottles and reorder Blast Caps, helping them save money and reduce environmental waste.

COMPANY LAUNCHES

LiveSmartLiveSmart 360, based in Sarasota, Fla., was launched by network marketing industry veterans Mark McCool and Mike Potillo on May 15. The company launched with powerful nutritional mist sprays that are the result of decades of research and formulation. The company’s proprietary product, 360 Mist with ZorbMax, is an oral mist that enhances nutrient absorption at the cellular level, supports a healthy immune system, and fortifies the body against the effects of free radicals.

LiveSmart 360 is a global direct sales company built on decades of proven success by some of the industry’s top leaders. The company’s corporate and field executives are in the habit of launching entirely new product categories, pioneering innovations in e-commerce and creating millionaires.

IV-7IV-7 Direct, a subsidiary of PURE Bioscience, launched May 24 with IV-7 Ultimate Germ Defense, an anti-bacterial product that kills germs on hard surfaces in homes, offices, schools, hospitals, medical and dental clinics, restaurants, hotels, animal shelters, public facilities, and many other locations. PURE’s SDC technology is the first new disinfectant active ingredient to be registered with the U.S. Environmental Protection Agency in more than 30 years.

PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). Patented SDC is an electrolytically generated source of stabilized ionic silver that formulates well with other compounds. PURE is headquartered in El Cajon, Calif.

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