by Beth Douglass Silcox
Excitement is palpable and anticipation electric. Perhaps no other industry rallies its salesforce in quite as spectacular fashion as direct selling. Read More »
Family-owned direct seller Hy Cite Corp. is a master chef when it comes to cooking up growth. They do it by actively and enthusiastically embracing a community that many direct selling companies seek to engage: the Latino community.
Beautycounter is a content first, product second kind of company. The California-based upstart maker of safe, nontoxic beauty and skincare products is focused on advocating for public health as it defines its own way of doing business in a crowded market.
It’s hard to keep a scorecard on the direct selling industry! Those who tend to look for a way to criticize can always find something. Those of us who see within the industry and have the opportunity to interact with industry decision makers gain much insight and perspective.
Building a business through the direct selling channel can be a powerful strategy for rapid growth. Creating innovative products and services, along with leading-edge approaches to connecting with the field and motivating performance are similarly efficacious strategies. However, even great strategies aren’t enough to sustain success.
Benjamin Franklin once said, “Energy and persistence conquer all things.” You will find echoes of that idea as you read this edition of Direct Selling News.
by Lauren Lawley Head
Which companies had the greatest growth this year? Who was the top Asian company? How about the largest in Health & Wellness?
by J.M. Emmert
Like every industry, direct selling companies must compete for business, making product development, marketing and sales a highly competitive proposition, particularly at organizations that have business lines in common.
by Ben Gamse
by Nancy M. Burke
by Emily Reagan
by DSN Staff