One half of another year means so many different things, depending on one’s perspective. The discussion about the economy continues and is often one of much debate. While some success stories have emerged in the first six months of the new year, challenges remain, and celebrating the economic recovery appears to still be on hold in most mature markets. These times call for careful analysis of the editorial calendar for publications like ours, as “content relevance” becomes even more important with so much uncertainty.
It is ironic that I am writing for “Top Desk,” or any desk at all. My philosophy as the leader of MonaVie is to get out from behind the desk and get into the sales field organization. You have a far better view of how your business is working if you observe it from the other side of the desk.
Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” No finer words can be used to describe the evolution of your association over the first 100 years of its life. Challenges identified and met. Opportunities shared and nurtured. Relationships created and valued. All hallmarks of the DSA.