February 2012

We end the year with a cover story on something near and dear to me—listening to your field leaders. Many years ago, I was introduced to the direct selling business model.


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Vision Is Not Enough

Vision Is Not Enough

by Bill Shaw, CEO, Southern Living At Home and Entertaining at Home

Next month I’ll celebrate two important milestones—my 54th birthday and the 35th anniversary of the day I was recruited into direct selling by a man wearing a polyester leisure suit with white platform shoes.


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FTC to Change Guidelines on Testimonials and Endorsements

FTC to Change Guidelines on Testimonials and Endorsements

by Jeremy D. Tunis, with additional reporting by Jewelyn Wellborn

If you are unaware of your obligations under the Federal Trade Commision’s (FTC) various (and changing) guidelines and regulations, you could be putting your company and salesforce into a potentially precarious legal situation.


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