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Industry with Heart

September 2010

One Child at a Time—Amway’s One by One Campaign for Children

by Tori Brown

Amway’s Corporate Citizenship Program has been around for a long time, even before it was named. Jesse Hertstein, Amway Senior Corporate Citizenship Specialist says, “Before we started calling it Corporate Citizenship, it was just a way we did business—an ethic and value that was baked into the DNA of our company.” Originating as simply helping out in the local community, Corporate Citizenship has now grown into a central, not to mention global, part of the Amway culture that’s been fostered since it was founded by Rich DeVos and Jay Van Andel. “When we talk about Amway, we talk about Corporate Citizenship and our charitable initiatives around the world, and it’s just part of the Amway experience, whether you are an employee or a distributor,” Hertstein says.

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