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New Perspectives

September 2010

Reflecting a Direct Sales Brand via Innovative Sports Sponsorships

by Gordon Morton

The recent month-long global saga of the FIFA World Cup in South Africa provided plenty of dramatic moments and proved the power of sports to bring people together across cultures. At XanGo LLC, we’ve experienced the benefits of pioneering sports sponsorships. Under the right circumstances, such a partnership could be an effective marketing tool for your company, too.

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