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*Message: Cover Story Forging a Better Business It started as a catchy phrase, a marketing mantra. “Working smarter, not harder” is a term that began to be tossed around in the late 1980s to encourage people to be more efficient at the office so that they could then spend more time doing what they truly enjoyed. Mannafest Destiny In his book Twilight of the Idols, Friedrich Nietzsche wrote, “What does not destroy me, makes me stronger.” Although Nietzsche was referring to the human journey, this same truth is embodied by companies that rise, fall and rise again. http://www.directsellingnews.com/index.php/in_the_february_2010_issue/

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