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Launch Point

January 2010

What’s new at your company

Company Launches

YoliYoli, based in Salt Lake City, launches Jan. 23, 2010, at the Paris Hotel in Las Vegas. Led by Rob Fender, President and Founder, and Corey Citron, Chief Marketing Officer and Founder, the company will offer nutritional beverage products that incorporate vitamin C and a proprietary blend of pomegranate, Alkaplex®, açai extract, goji berry, resveratrol, Oxyphyte™ White Tea extract, probiotics and Monatau®. Yoli flash-freezes the live-active blend of ingredients and loads it into Yoli Blast Caps. Consumers then can reuse plastic bottles and reorder Blast Caps, helping them save money and reduce environmental waste.

Perfect for busy families, experienced and beginning cooks, Shirley J, an exclusive food products company, has launched its products to individual consumers. Established in 1978 by food products inventor Don Smith, Shirley J specializes in just-add-water sauces, bakery mixes and soup bases, and previously sold its products solely to restaurants and chefs. Local entrepreneurs, who believe Shirley J products hold one of the most significant cooking discoveries in decades, purchased the company in early 2009. By making its products available to the home user, Shirley J encourages home cooks to unlock their creativity in the kitchen, helping them prepare gourmet dishes on a family-friendly budget.

Purchased in 2009 by Kelly Olsen, Mike Olsen and Shon Whitney, Shirley J is an exclusive food products company that specializes in just-add-water sauces, soups and bakery mixes that make home cooking more enjoyable, economical and successful. Based in Orem, Utah, Shirley J products can be purchased at their storefront, online or through their direct-to-consumer rebate and rewards program nationwide.

Product Launches

Usana Vitamin DUSANA Health Sciences Inc. launched its seasonal vitamin D supplement. The supplement will be available every year from November to March, the months when many people do not get enough vitamin D. Vitamin D is essential to bone mineralization and growth and plays an important role in the maintenance of muscle strength and coordination. Vitamin D also supports cardiovascular health and promotes balanced immune function. The current recommendation of 400IU of vitamin D per day may not be enough to prevent vitamin D deficiency during the winter months. USANA’s supplement has 2000IU of vitamin D per tablet.

USANA develops and manufactures high-quality nutritional, personal-care and weight-management products that are sold directly to preferred customers and associates worldwide.

PhytoBurstMannatech Inc. announced their newest product, PhytoBurst™ Nutritional Chews. PhytoBurst soft chews are convenient, tasty, lemon- or mixed-berry-flavored supplements that support the modern diet with balanced nutrition from vitamins, minerals, phytonutrients and antioxidants. These portable chews come in a resealable pouch and are ideal for tossing in a gym bag, lunch sack or purse. PhytoBurst soft chews are natural, suitable for the entire family, and can be used before a workout, during long periods of activity, while participating in sports or between meals.

Mannatech Inc. is a global wellness-solutions provider of innovative, high-quality, proprietary dietary supplements, skincare products, and weight and fitness products sold through independent associates and members worldwide.

EIRO Energy 25 caloriesEIRO Research launched EIRO Energy 25 Calorie, a low-calorie version of its natural energy drink, on Nov. 16, 2009. EIRO Energy 25 Calorie contains the same natural energy blend and balanced levels of caffeine that are found in original EIRO Energy. All EIRO energy drinks contain a proprietary blend of guarana, green tea, ginseng and gingko biloba to give the mind and body a balanced boost. EIRO Energy 25 Calorie also contains health-promoting antioxidants and important vitamins, like vitamin C and B-complex vitamins.

EIRO Research is a Dallas-based network marketing company specializing in the manufacturing, marketing and distribution of premium, properly formulated nutritional products.

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