December 2009

In the December Issue

Direct Selling News December 09 cover

On the Cover

December 2009

Direct Selling and Decision Making: Listening to Your Field Leaders

A direct selling company’s most powerful asset is its salesforce. Company executives regularly turn to field leaders for insights on a variety of topics, ranging from promotions and incentives to marketing, and, of course, compensation. Direct Selling News spoke to several companies about how they include leaders in the decision-making process. Read more.

Company Spotlight

Nikken International: Technology from Nature.

For more than three decades, Nikken International has based its approach to its business, its people and its products on principles that create a balance approach to life—the “Five Pillars of Health™”—Healthy Body, Mind, Family, Society and Finances. Contributing writer Barbara Seale spoke to CEO Kurt Fulle and President Doug Braun about Nikken’s record of success. Read more.

Industry with Heart

The Power in Speaking Out: Avon Aims to Help Break the Cycle of Domestic Violence

The Avon Foundation, along with Avon’s 5.4 million independent sales representatives, is taking a stand against this domestic violence. Through its Speak Out Against Domestic Violence Campaign, it is supporting awareness, education, prevention and service programs to break the cycle of domestic violence for future generations. Read more

Top Desk

Vision Is Not Enough by Bill Shaw

Nancy Laichas, editor of Direct Selling News, asked me to contribute 1,500 words for the December “Top Desk” column. She asked me to write about something that would benefit my peers—something I was passionate about. I decided to give it my best shot. Read more.


Nikken Company Spotlight Order your copies today! This 4 page reprint is an excellent tool for promoting your company to prospects. 25 pack for only $7.50. Click here to purchase reprint. Click here to view a sample of the Nikken Company Spotlight Reprint. These special 12 page mini-mag is an excellent tool for promoting your company to prospects. 10 Pack for only $9.95 Click here to purchase reprint. Click here to view a sample of our $100 Million Club reprint. Order your copies of the Sports Sponsorships Reprint today! Click here to purchase reprint. Click here to view a sample of our Sports Sponsorships Reprint. Send us your comments Please take a moment to share your thoughts on Direct Selling News and how the publication has helped you keep up with our great industry. Click here to send us an e-mail. Library of White Papers Featured White Paper: Maximizing Your Investment in Digital Assests by ROQlogic. Click here to download the PDF. Click here to view more white papers. Sign up for our e-zine Stay up to date on all the happenings within the industry: Click here to sign up for the Direct Selling News e-zine! Be sure to visit us for exclusive online content, including news and information on the European direct selling market. Media Kit Advertise in Direct Selling News. Download a PDF of our Media Kit here.

In Every Issue
	YOUNG COMPANY FOCUS SendOutCards TOP DESK Top Desk: Vision Is Not Enough by Bill Shaw BACK PAGE FTC Guidelines on Testimonials and Endorsements to Change by Jeremy D. Tunis	INDUSTRY NEWS $100 Million Club Update WORKING SMART It’s a Jungle Out There, Part II by Eric Pinker, Trey Cox and Chris Schwegmann Launch Your Social Media Strategy: 5 Factors to Consider by Jennifer Fong FINANCIAL REPORT Direct Selling: A Model for the Times by Douglas M. Lane Third Quarter Results /Fourth Quarter Results /Dividend Report