April 2009

In the April Issue

Direct Selling News April 09 cover

Keeping the Dream Alive—How Great Leaders Do It

In the face of consumer anxiety, foreclosures and global financial turmoil, we must turn away from fear and continue to inspire people to reach for their dreams. When the home-office staff may be reeling from a recent or anticipated downsizing, when those closest to our salesforce may fear for their jobs if quotas are not met, we must switch the channel from the doom and gloom and the daily deluge of bad news to help them create fresh ideas and new innovations that will propel us forward. We must lead our organizations—both our corporate teams and our independent sales teams—to help them adapt to new realities and, perhaps, more important, foster new dreams that will propel us forward to a brighter future. Read more.

COMPANY SPOTLIGHT JAFRA: More Than Half a Century of The Royal Treatment With an innovative portfolio of skincare, cosmetics, fragrances, hair care and bath and body products and more than half a million consultants in 22 countries, JAFRA sees no limits to its future growth and its power to transform lives. Read more.		TOP DESK: Creating an Oasis in Times of Crisis Just (pronounced Yoost) products have been sold in Europe for more than 79 years. The company was born in Switzerland and makes natural products for the body and mind, specializing in aromatherapy and emotional, physical and dermo-cosmetic well-being. Read more.
Inside Direct Selling News: VideoPlus University Held in Dallas Times are tough. Unemployment rates keep rising, profits keep plummeting and many companies are struggling to survive. Yet, despite this grim economic environment, a number of direct selling companies are not only surviving, they’re positively thriving. And at VideoPlus University (VPU), held in Dallas on March 27, more than 200 executives... Read more.

Myths and Misperceptions: Setting the Record Straight By John Fleming, Publisher and Editor in Chief, Direct Selling News Recently it came to my attention that a few “naysayers” are once again attempting to spread falsehoods about the direct selling industry...[more] Executive Connection In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming spoke to Dr. Friedrich Kroos, President and CEO of JAFRA, about his vision, JAFRA’s consultants and much more. [more]


	YOUNG COMPANY FOCUS Fortune Hi-Tech Marketing NEW PERSPECTIVES The Keys of Time Mastery by Robert Stuberg TOP DESK Creating an Oasis in Times of Crisis by Jacques Mizrahi BACK PAGE Creating the Right Climate for Growth by Amy M. Robinson	INDUSTRY WITH HEART Creative Memories WORKING SMART Training Your Leaders to Reach Out to Their Teams By Belinda Ellsworth Hooked on Analytics: Using E-Communications to Empower Consultants and Boost Revenue by Sebastian Leonardi FINANCIAL REPORT Medifast Inc. Mannatech Inc. Natural Health Trends Corp. YTB International [more]


March 2009: Crisis? or Opportunity? The Direct Selling Advantage [more] February 2009: The Bilion Dollar Club: How the Top Companies Compare [more] January 2009: 2008 Year In Review—Struggles and Celebrations [more] December 2008: High Tech or High Touch? Finding the Right Balance [more] More Archives