OK, OK. I know it’s been a very long time since I posted. I just returned from Baltimore and the DSA’s Communications and Marketing Seminar, always a favorite of mine, and one of general sessions, Making New Media Your New Best Friend, had me squirming in my seat with guilt about my neglect of this blog.
Presenters Joanna Pineda, CEO of Matrix Group, and Robin Luymes, Manager of PR and Editorial for Quixtar, led a terrific discussion about using today’s technology. Joanna offered some great insight into Web site fundamentals and spoke about designing your Web site to meet the needs and tasks of your users rather than designing it to mirror your organization’s structure. This was especially helpful for me as we’re working on a Web site re-design here at Direct Selling News.
Robin Luymes shared the history of Quixtar’s foray into social media (this is where my guilt kicked in). Quixtar’s Opportunity Zone is an online community where a number of Quixtar employees blog about everything from the company’s philanthropic campaign, One by One, to cooking! Most of all, Opportunity Zone is characterized by Quixtar’s commitment to civil discourse, and the company’s willingness to answer hard questions and to answer its critics.
The New Media session was just one of many highlights at this year’s Communications and Marketing Seminar (more on that later) and it certainly made me ready to recommit to this blog, so thank you, Robin and Joanna!
Stay tuned!
