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The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names.
The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."
The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.
The Direct Selling Education Foundation, created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry’s goodwill ambassador. Headquartered in Washington, D.C., the international non-profit organization offers unique and comprehensive programs on contemporary issues of importance to business executives, consumer advocates, academics, students, public policy officials, and members of the small business and entrepreneurship community here in the United States and abroad.
FEDSA is the Federation of European Direct Selling Associations. It is an international not-for profit trade association which was founded in 1968 by five national direct selling associations. It is based in Brussels, Belgium.
FEDSA represents the direct selling industry in Europe, promotes its benefits and works at stretching its recognition as a significant, reliable and dynamic channel of distribution.
